It’s difficult to conduct a statistically correct
split test of the landing page of a parked domain. But that doesn’t mean not to
test. It just means doing the best you can. Just don’t give up if you get a few
visitors and nobody clicks –that’s not enough traffic to base a decision on!
Ultimately it depends on your traffic, but bigger the number of results, the
more statistically significant they are.
So make one
small change, wait a few days, and then review the results. E.g. here are a few
things that will impact on your conversions and are worth testing. The keyword
or key phrase you’ve chosen for your parked domain.
Alternatively,
go down to your local store and view a couple of magazines related to that
niche. Test various color combinations until you’ve found the highest earning
one. Basically, the more you understand your target market, the faster
you’ll be able to short cut some of your
testing and optimize your domain. So get inside the heads of your targeted
visitors. Who are they? What are they really looking for when they visit your
site? Imagine yourself as one of the members of your target market.
Correspondingly,
including animations, video, audio or anything that distracts a visitor from
clicking on your offers should be avoided. However, you want to subtlety direct
the visitor to your ads. Avoid asking them to click as this is probably against
the terms and conditions of your parking company and the advertiser. But do
guide them to your offers so they virtually have no choice but to click on them
or exit the site altogether
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